![]() Over 3,500 votes were cast and logo design concepts were vetted in feedback sessions with students, parents, residents and alumni to help shape the direction of the new branding and to determine the final designs. In February 2015, these draft logo concepts were shared with the school community and an online vote was conducted over the course of two weeks. Feedback from more than 1,500 survey respondents was used to help define several draft logo design concepts. In September 2014, members of the school community were invited to participate in a brief brand survey to share their thoughts about the ETHS brand and current logos. The initial phase of this project included a comprehensive review of ETHS’s brand identity, including the school’s logos and overall image. The District also received Board approval to contract with the National School Public Relations Association (NSPRA) to conduct a communication audit that provided feedback on the school’s communication efforts as well as ETHS’s image in the Evanston community. The District 202 Board of Education approved a recommendation to hire Evanston-based Glantz Design and Allegra print and sign company to partner with ETHS staff, who led the efforts on this project. The primary goal of this project was to refresh the ETHS brand and develop a new visitor-friendly signage and wayfinding system to help students, staff and visitors better navigate the 1.2 million-square-foot school building and 62-acre campus. Evanston Township High School kicked off a multi-phase branding and signage project in September 2014.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |